Accuracy of Advertising and Notice of Insured Status
Summary
The National Credit Union Administration is proposing new rules to ensure credit unions advertise their services honestly and clearly tell customers they are federally insured. These rules aim to protect consumers from misleading claims and help people understand the safety protections they have when they bank at credit unions.
Key Points
- 1Credit unions must advertise their services accurately and cannot make false or misleading claims about what they offer
- 2Credit unions are required to clearly inform customers that their deposits are insured by the federal government (NCUA insurance)
- 3The regulation applies to all advertising materials, including online ads, brochures, and marketing communications
- 4Credit unions that violate these rules could face penalties and enforcement action from the NCUA
- 5The public can submit comments on this proposed rule until February 28, 2026, before it becomes final
Impact Assessment
If you are a credit union, you will need to update your advertising materials and member disclosures to clearly state federal insurance protections; if you are a consumer, you will receive clearer information about the safety of your deposits.
National
Minimal
Key Dates
December 29, 2025
Regulatory Connections
This summary is for informational purposes only. It may not capture all nuances of the regulation. Always refer to the official text for authoritative information.
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